Brizo‘s new Dish Towel Hook won’t revolutionize the faucet industry. You can’t even really call it a game changer. What put it into the MOLTEN GOLD category of hot new products for me is its charming practicality. It takes a popular wall accessory and gives it a much-needed new purpose. OK, so maybe it is kind of a game changer.
From what the brand bunch at Brizo told us in their New York Fashion Week presentation, one of their engineers came up with the towel hook idea. He was tired of seeing damp dish cloths hung over his cleverly-designed faucets and thought of a more attractive alternative. Thus, an innovation was born.
The Brizo Brand
Brizo is Acura to its parent company Delta Faucet‘s Honda. It is a premium brand sold through kitchen showrooms and higher-end plumbing supply houses, rather than stocked at your neighborhood big box store. Brizo sponsors Jason Wu, the young fashion designer who created Michelle Obama’s Inauguration Ball gown.
from Woman’s Wear Daily Fashion Week runway coverage
Since Brizo did fly us all to New York City, put us up in grand style, tote us around town in limos and generally treat us like design royalty, you deserve to know that there was an indirect financial benefit to me in reviewing their new products.
I can assure you, though, with all the integrity implied by not one but two J-school degrees, that I would not have written about this product if (a) I didn’t believe in its worth to my readers and (b) wouldn’t hesitate to specify one for myself or my clients.
Pricing: List Price $157.65