THE WELLNESS ADVANTAGE
Continuing Education Program for Design Professionals
NKBA .1 CEU Customizable
AUDIENCE: Designers, Contractors, Retailers, Manufacturer Reps,
Others in Home Improvement Space
TRACK: Sales & Marketing
LEVEL: Intermediate
LEARNING OBJECTIVES:
- Discover and positively describe the ties between wellness and design;
- Connect wellness design as a resource for dealing with COVID and future pandemics;
- Position yourself as a wellness-focused professional for health-oriented prospects;
- Identify the wellness markets in your community;
- Identify the optimum segment(s) of the wellness market for your business;
- Position yourself as a wellness design expert for local media;
- Work effectively with local editors and producers for free exposure.
DESCRIPTION:
This 60 Minute PowerPoint presentation was created for the intermediate (or advanced) level designer to learn about wellness design and take advantage of its many marketing and media opportunities. It first defines wellness and wellness design, describing the facets that create safer, healthier, more accessible and functional homes. Then it covers the strategies and benefits of positioning the learner as a wellness design professional for homeowner prospects, choosing market segments ideal for that individual’s business, and avoiding common marketing and media pitfalls. It wraps up with insider tips on pitching yourself as an expert contributor to local media outlets for valuable free exposure and maximizing your social media investment with traditional media outreach.
SPONSORSHIP OPPORTUNITIES:
Home improvement product manufacturers and their partners (e.g., buying groups, publications, distributors) in categories such as fixtures and faucets, appliances, storage and organization, surfacing and smart home technology. (Sponsor logo, photographs, product categories and product benefits can be included in the program.)
JAMIE GOLD, CKD, CAPS, MCCWC
Wellness Design Consultant and Author
