THE WELLNESS EDGE

Continuing Education Program for Interior Designers

IDCEC/HSW .1 CEU

AUDIENCE:            Interior Designers
TRACK:                   Business/PR-Marketing
LEVEL:                    Intermediate

LEARNING OBJECTIVES: 

1. Discover and positively describe the ties between wellness and design
2. Position yourself as a wellness-focused professional for health-oriented homeowners and specifiers
3. Identify the optimum segment(s) of the wellness market for your business
4. Work effectively with local editors, bloggers and producers for free media exposure

DESCRIPTION:

This 60 Minute PowerPoint presentation was created for the intermediate (or advanced) level designer to learn about wellness design and take advantage of its many marketing and media opportunities. It first defines wellness and wellness design, describing the facets that create safer, healthier, more accessible and functional homes. Then it covers the strategies and benefits of positioning the learner as a wellness design professional for homeowner prospects, choosing market segments ideal for that individual’s business, and avoiding common marketing and media pitfalls. It wraps up with insider tips on pitching yourself as an expert contributor to local media outlets for valuable free exposure and maximizing your social media investment with traditional media outreach. 

SPONSORSHIP OPPORTUNITIES:

Home improvement products manufacturers and their partners (e.g., buying groups, publications, distributors) in categories such as fixtures and faucets, appliances, storage and organization, surfacing and smart home technology. (Sponsor photographs and product categories can be included in the program.)

Please email me for current packages.

DESIGNED BY MSG2MKT