The Wellness Market
“Thank you very much for presenting to our chapter. You provided a roadmap on how designers can relate to prospective clients and tap into media sources. I don’t think many of us had considered your excellent points. I could see the light bulbs coming on! Awesome presentation, concise slides and helpful handout. Our Members and the Board are appreciative.” — Programs Chair, Regional Residential Design Association
Track: Sales & Marketing
Speaker: Jamie Gold, CKD, CAPS, MCCWC
How are you credentialed? Certified Kitchen and Bath Designer? Certified Interior Designer? Architect? Universal Design or Remodeling Specialist? How are you using your qualifications and interests to position yourself in the increasingly-competitive market and break through to new consumer or business-to-business sales opportunities?
There’s no question that repeat business and referrals are ideal, but they may not help you break into lucrative new markets or grow your business at the pace you want. Even leveraging those can take strategic thinking to be the first resource in your prospects’ minds.
One approach is to tap into complementary markets that are top of mind with prospective and past clients and with local media outlets. What makes a market complementary is its overlap of potential buyers, shared psychographic profile, need, timing and capital for your products and services.
The market for wellness design is one such fast-growing opportunity, especially with the life-shifting paradigm of a global pandemic, and with mass-affluent Millennials and Baby Boomers. Don’t lose sight of the next, quickly-emerging generation either: Young Gen Z adults are starting to show up in the professional and housing markets, and comprise the largest age group in the U.S. today. They’re also incredibly wellness-focused!
So how do you tap into these groups’ consciousness and cash flow? This Wellness Market program will show you its shape and scope, and how to access them – with the potential for very healthy returns.
If you’re an NKBA certified designer, completing this program will provide .1 continuing education unit (CEU).
Discuss and demonstrate methods to:
- Discover and positively describe the ties between wellness and design;
- Connect wellness design as a resource for dealing with COVID and future pandemics;
- Position yourself as a wellness-focused professional for health-oriented prospects;
- Identify the wellness markets in your community;
- Identify the optimum segment(s) of the wellness market for your business;
- Position yourself as a wellness design expert for local media;
- Work effectively with local editors and producers for free exposure.