THE WELLNESS MARKET

Continuing Education Program for Design Industry Professionals

NKBA & NARI .1 CEU

AUDIENCE:            Designers, Remodelers, Retailers, Manufacturer Reps,
                                Others in Home Improvement Space
TRACK:                   Sales & Marketing
LEVEL:                    All

LEARNING OBJECTIVES: 

1. Discover and positively describe the ties between wellness and design;
2. Connect wellness design as a resource for dealing with COVID and future pandemics;
3. Position yourself as a wellness-focused professional for health-oriented prospects;
4. Identify the wellness markets in your community;
5. Identify the optimum segment(s) of the wellness market for your business;
6. Position yourself as a wellness design expert for local media;
7. Work effectively with local editors and producers for free exposure.

DESCRIPTION:

This 60 Minute PowerPoint presentation was created for all level designers, contractors and affiliated professionals to learn about wellness design and take advantage of its many marketing and media opportunities. It first defines wellness and wellness design, describing the facets that create safer, healthier, more accessible and functional homes. Then it covers the strategies and benefits of positioning the learner as a wellness design professional for homeowner prospects, choosing market segments ideal for that individual’s business, and avoiding common marketing and media pitfalls. It wraps up with insider tips on pitching yourself as an expert contributor to local media outlets for valuable free exposure and maximizing your social media investment with traditional media outreach. 

SPONSORSHIP OPPORTUNITIES:

This program is available to National Kitchen & Bath Association chapters through its Chapter Presenter Program. Program chairs should contact National for pricing details, terms and contracting. It’s also certified for National Association of the Remodeling Industry for its Certified Remodelers’ continuing education needs. 

Other associations and companies can also bring this program in, but may want to consider the more customizable WELLNESS ADVANTAGE.

Home improvement products manufacturers and their partners (e.g., buying groups, publications, distributors) in categories such as fixtures and faucets, appliances, storage and organization, surfacing and smart home technology. (Direct corporate sponsors outside of the NKBA Chapter Presenter program can have their photographs included and credited in the program.)

Please email me for current packages.

DESIGNED BY MSG2MKT